The Product Manager in the Product Operating Model: Where to Grow for More Impact

If your roadmap is full of features, your success is measured by velocity, and your calendar is packed with status meetings — you’re not managing a product. You’re running a feature factory.

In a true Product Operating Model, Product Managers don’t coordinate delivery — they shape direction, own outcomes, and partner deeply with design, engineering, and the business. The gap between this ideal and reality is real — but it’s not unbridgeable. Here’s where to start growing for real impact.